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Welcome to the $0 Marketing Stack

A free yet powerful stack of tools, platforms and integrations to transform your digital marketing and creative technology pursuits.

You can find a more comprehensive account detailing my full suite of recommendations for building your own $0 Marketing Stack by clicking on the button below.

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Photo by Jeff Fielitz on Unsplash

The Zero Marketing Stack is a curated list of handpicked tools and platforms that can collectively supercharge your marketing capabilities. It is not a comprehensive directory of all the free marketing tools out there. If you’d to recommend a tool/service that you think belongs here, drop me a note and I’ll be happy to consider it.

Brand Building

Brand Name

Brand Voice
Colour Palette
Logo
Brand Story
Miscellaneous

Setup & Execution

Marketing Automation
  • Hubspot Marketing Hub: Contact Management, Deals, Ticketing, Forms, Ads Management, Email Templates, Reporting Dashboard and much more.
  • MailChimp: Up to 2000 contacts with email templates, landing pages, sign-up forms and a marketing CRM
Customer Relationship Management
  • Hubspot CRM: Company Tracking, Deal Tracking and Pipeline Management along with a customisable reporting dashboard.
  • MailChimp: Holistic views of audience, segmentation tools, personalisation and a mobile app
Search Engine Optimisation
  • SEM Rush: Identify keywords, analyse backlinks, run technical audits and track SERP positions *Free trial
  • Screaming Frog SEO Spider: Find broken links, discover duplicate content, generate XML sitemaps, and create a rich visual website architecture.
  • GrowthBar: A powerful SEO plugin for Google Chrome that provides keyword suggestions, backlinks, google ads support and keyword tracking
  • Yoast: Optimise WordPress websites for keywords/keyphrases, find high performing keywords, add structured data blocks, implement canonical links, provide technical SEO fixes and much more.

Influencer Engagement
  • Upfluence Analytics: Analyse potential influencer profiles for key performance metrics such as engagement rate, reach, audience demographics, etc.
  • HypeAuditor: Influencer analytics platform, reports hub includes audience quality score, demographics and language insights, engagement analytics, etc.
  • Influence.co: Connect, engage and collaborate with a global community of influencers

Marketing Strategy

Research

Personas, prospect-customer lifecycle, user journeys. 
Messaging and content

Customer Experience (CX)
  • This guide from Qualtrics on designing a CX Strategy lays out how to conduct customer experience research, mapping customer experience and building the future state.
  • Qualtrics Survey — Create, distribute and analyse customer insights through well-designed surveys (refer to the previously suggested guide for building effective surveys from the XM blog) 
  • Hubspot Service Hub — A Customer Intelligence tool to help identify best-fit customers for effective targeting and provide a frictionless customer experience. The free plan includes features such as Contact Management, Ticketing, Live chat and more 
  • Segment — a Customer Data Platform to collect, unify, clean and control customer data 
  • SurveyMonkey — Create and send surveys to track and measure your customers’ experience 

Measurement & Reporting

Data Analytics & Visualisation
  • Google Analytics:  Website analytics, cross-device/cross-channel campaign performance tracking, reporting, etc.
  • Lighthouse: Improve the quality of web pages – audits for performance, accessibility, progressive web apps, SEO and more
  • Hotjar or CrazyEgg: Identify most/least engaged parts of websites using heat maps, analyse user funnel, etc.
  • Google Data Studio: Build interactive dashboards and beautiful data visualisations
  • Facebook Analytics: View customer journey across mobile/web, drive growth to website/social, etc.
  • Quantcast Measure:  Real-time insights into audience demographic and psychographic, understand motivations how they engage with your website content

Miscellaneous

Project & Knowledge Management
  • Asana: The best project management tool
  • Slack: The best internal communications tool
  • Notion: The best note taking app on the market – Build your second brain
Automation & Integration
  • Zapier: Connect various apps and automate workflows
  • IFTTT: Another option with pre-baked recipes for automation
Learning & Development

Assets Creation

Concept, Prototypes, Wireframes, Design Systems
  • Sketch: A design toolkit with a feature unrestricted 30 days trial
  • Figma: Low/High fidelity wireframing, building design systems and prototyping. Includes a forever free tier
  • Adobe XD: Layouts, design, prototyping and animation
  • Canva: The Swiss army knife of online creative tools

Building a Website
  • WordPress is one of the most powerful and customisable website platforms used by 39% of the internet:
    • Download the installer package directly from WordPress.org and set it up on your own web server.
  • Medium: Powerful blog publishing tool, captive audience of users and great search engine visibility for your work
  • Substack: Publish blogs and build a subscription pool
  • Webflow: Build professional, custom websites in a completely visual canvas
  • WebsiteBuilder.com: Intelligent site builder, unlimited storage, SSL, CDN, direct integration with Unsplash, email marketing and online shopping
  • Weebly and Wix: Drag and drop website editors, 500 MB storage, SSL, SEO features, lead capture forms.

Free Resources for you Website
Content Planning & Development
  1. Content Research — BuzzSumo: Find content that resonates with your audience, Identify potential influencers, etc.
  2. Writing Assistants: The Hemingway App makes your writing bold and clear. Grammarly eliminate grammatical errors, improve the quality of your writing – integrates with browsers
  3. AI-Assisted Copywriters: Some tools which are not entirely free but offer full feature trials include Copysmith, Copy.ai, InferKit with a live demo.
  4. GatherContent: Content planning and collaboration – 30-day full-feature trial.
  5. CopyBlogger: A wealth of resources to create compelling and effective content
Social Media
  1. Canva or Pablo: Craft beautiful and engaging social media posts
  2. Hootsuite or Buffer: Scheduling, publishing, calendar management, reporting
  3. Facebook audience insights or socialmention: Listening & analytics — Real-time social media search and insights
  4. Social Bakers’ suite of free social media tools: Facebook & Instagram performance quadrant reports, Social media benchmarking, Facebook ads performance prediction, etc.
Emails & Ad Banners
  1. Beefree is one of the best drag and drop editors to create beautiful, mobile responsive emails.
  2. Bannnersnack is a powerful tool to quickly make original ad banners automatically adapted to all standard sizes

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